I’m a Lehigh Valley designer with experience in brand identity, visual strategy, and creative leadership across a variety of industries. I help organizations clarify who they are—and express it with intention, consistency, and craft.

 

With formal training in fine art and communication design, I bring a strong foundation in typography, composition, and visual systems, paired with decades of hands-on experience guiding brands through growth, change, and complexity. I’m especially drawn to projects that require thoughtful art direction, respect for history and context, and a balance between creativity and restraint.

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I am also a writer, editor, and proofreader with experience in preparing strategic plans and materials for public relations and crisis communications.

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I live in Allentown with my husband, our dog, and two snakes. I have a side gig as a face painter, and I like to make pysanky eggs in my free time.